Diving Business Operations and Sales

Any progressive resort, diving business or independent educator takes an active role in creating and promoting continuing activities, equipment sales, classes, dives, charter boat trips and diving travel. Planning, organization, and everyday operations are all part of the modern business activities. A major portion of a dive professional’s success comes from skillful operational techniques and the gentle use of the art-of-persuasion.

Whether a full-time professional is persuading a student to do an exercise, sign up for additional training, or recommending equipment, knowing the principles of selling people on ideas makes the job easier and the pay better. When acting as a divemaster-boatmaster today, the talent involves the skillful use of the power of persuasion to keep things safe and organized.

Hall's provides exclusive copyrighted texts along with complete training on inventory control, record keeping systems, display, work efficiency, air systems, insurance, legal aspects and general operations are just some of the subjects covered. Also covered in the program are gross profit management, rental procedures, travel booking and reservations, group charters, and cash register procedures.

The list of skills you acquire at the Institute goes on and on. Learning to sell fun for profit is one of the key ingredients in the Career Institute at Hall's program. Fun for profit training includes inventory profit control and visual merchandising like lighting, mannequins and store layout. You also learn skills to build customer loyalty through steps including acquisition, training, equipment purchases, and continuing activities such as travel, social events and specialty courses.

The Institute at Hall’s program deals with the psychological aspects of persuasion in all areas of sales, from selling your own dive courses to vacation packages and equipment. To help you learn sales psychology, specially prepared video tapes and guides present the information in an easy to learn, step-by-step format. What you learn at the Institute at Hall’s is not the hard sell. You learn that skillful persuasion selling, as taught at the Institute, is pleasant and productive for you and your customer. At the Institute at Hall’s, you learn from the same person that has held sales persuasion seminars around the country - Bob Brayman. The seminars are short versions of the same training offered here. At the Institute, you get the full teaching versions of Bob Brayman’s proven persuasion seminars sought after by today’s diving professionals.

The operational and sales procedures you learn at the Institute at Hall’s are so refined and systemized that once you learn them, no matter where you go to work, it will seem easy

At the Institute at Hall’s, you apprentice under guidance performing REAL operations and sales in this proven, successful dive business environment.

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