progressive resort, diving business or independent educator
takes an active role in creating and promoting continuing
activities, equipment sales, classes, dives, charter boat
trips and diving travel. Planning, organization, and everyday
operations are all part of the modern business activities.
A major portion of a dive professionalís success comes
from skillful operational techniques and the gentle use
of the art-of-persuasion.
a full-time professional is persuading a student to do
an exercise, sign up for additional training, or recommending
equipment, knowing the principles of selling people on
ideas makes the job easier and the pay better. When acting
as a divemaster-boatmaster today, the talent involves
the skillful use of the power of persuasion to keep things
safe and organized
copyrighted texts along with
training on inventory
control, record keeping systems,
efficiency, air systems, insurance, legal aspects and
general operations are
just some of the subjects covered.
Also covered in the program
are gross profit management, rental procedures, travel
booking and reservations, group charters, and cash register
list of skills you acquire at the Institute goes on and
on. Learning to sell fun for profit is one of the key
ingredients in the Career Institute at Hall's program.
Fun for profit training includes inventory profit control
and visual merchandising like lighting, mannequins and
store layout. You also learn skills to build customer
loyalty through steps including acquisition, training,
equipment purchases, and continuing activities such as
travel, social events and specialty courses.
Institute at Hallís program deals with the psychological
aspects of persuasion in all areas of sales, from selling
your own dive courses to vacation packages and equipment.
To help you learn sales psychology, specially prepared
video tapes and guides present
information in an easy to learn, step-by-step format.
What you learn at the
Institute at Hallís is not the hard sell. You learn
that skillful persuasion selling, as taught at the Institute,
is pleasant and productive for you and your customer.
At the Institute at Hallís, you learn from the same person
that has held sales persuasion seminars around the country
- Bob Brayman. The seminars are short versions of the
same training offered here. At the Institute, you get
the full teaching versions of Bob Braymanís proven persuasion
seminars sought after by todayís diving professionals.
operational and sales procedures you learn at the Institute
at Hallís are so refined and systemized that once you
learn them, no matter where you go to work, it will seem
the Institute at Hallís, you apprentice under guidance
performing REAL operations and sales in this proven, successful
dive business environment.