Graduate helping  customers at the cash register in Hall's. 26k-8 sec.


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Go to Hall's Dive Center Vacation Resort Site


Resort and Dive Business
Operations and Sales Training at Hall's

Any progressive resort, diving business or independent educator takes an active role in creating and promoting continuing activities, equipment sales, classes, dives, charter boat trips and diving travel. Planning, organization, and everyday operations are all part of the modern business activities. A major portion of a dive professionalís success comes from skillful operational techniques and the gentle use of the art-of-persuasion.

Student working with REAL customers at Rental counter. 13K-4 sec.

Whether a full-time professional is persuading a student to do an exercise, sign up for additional training, or recommending equipment, knowing the principles of selling people on ideas makes the job easier and the pay better. When acting as a divemaster-boatmaster today, the talent involves the skillful use of the power of persuasion to keep things safe and organized

Hall's provides exclusive copyrighted texts along with

complete training on inventory control, record keeping systems, display, work efficiency, air systems, insurance, legal aspects and general operations are just some of the subjects covered. Also covered in the program are gross profit management, rental procedures, travel booking and reservations, group charters, and cash register procedures.

Student working with Trainer to balance books at Hall's. 12k-4 sec.

The list of skills you acquire at the Institute goes on and on. Learning to sell fun for profit is one of the key ingredients in the Career Institute at Hall's program. Fun for profit training includes inventory profit control and visual merchandising like lighting, mannequins and store layout. You also learn skills to build customer loyalty through steps including acquisition, training, equipment purchases, and continuing activities such as travel, social events and specialty courses.

The Institute at Hallís program deals with the psychological aspects of persuasion in all areas of sales, from selling your own dive courses to vacation packages and equipment. To help you learn sales psychology, specially prepared video tapes and guides present

the information in an easy to learn, step-by-step format. What you learn at the Institute at Hallís is not the hard sell. You learn that skillful persuasion selling, as taught at the Institute, is pleasant and productive for you and your customer. At the Institute at Hallís, you learn from the same person that has held sales persuasion seminars around the country - Bob Brayman. The seminars are short versions of the same training offered here. At the Institute, you get the full teaching versions of Bob Braymanís proven persuasion seminars sought after by todayís diving professionals.

The operational and sales procedures you learn at the Institute at Hallís are so refined and systemized that once you learn them, no matter where you go to work, it will seem easy.

Student stocking and merchandising equipment in an ACTUAL dive store operation under the direction of a Trainer. 14K-4 sec.

At the Institute at Hallís, you apprentice under guidance performing REAL operations and sales in this proven, successful dive business environment.


Logos for some of the sales training materials and dive business institute affiliations. 39K-11sec.

Hall's Dive Business training makes a diving career successful.


CLICK HERE for List of Course Programs and Prices or Downloadable Catalog, Details and Prices.


Copyright © 2014
Halls Dive Center
All rights reserved.

Click here to Request a DVD and Catalog Online. 5K-2 sec.

Bob Brayman's
International Diving Career Institute at Hall's
5050 Overseas Hwy., Marathon, Florida Keys 33050

Phone 12K-4 sec.1-800-331-HALL or 305-743-5929Phone 12K-4 sec.